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# Push notification presentation

## Push notifications

The marketing module integrated into your account will **help you better sell and retain your members**.

[![](https://storage.crisp.chat/users/helpdesk/website/-/a/3/c/f/a3cf588104394000/14b916fb-e1a4-4435-92c0-2ab6f8_1k1ptsp.png)](https://downloads.intercomcdn.com/i/o/965047683/69fcf48b97c0464af8757d64/Design+sans+titre+%287%29.png?expires=1769558400&signature=79722a5e87f268d8c0832ddfcd65ffd9a0b1cd511f914a5136e1853e12079258&req=fSYiFs15m4lcFb4V1XW4gTAUVZIbIlo1srcfATfrfGvfw4doP1I%2FvbejYmAY%0AbALXSsYgw3cuzhima1Pwh9RBKg%3D%3D%0A)

A **_Push Notification_** is a message sent by the club to a member, a group of members, or all members of the club at once, directly to the cell phone of the people concerned. It is delivered instantly and the content of the message is automatically read by the customer.

Unlike SMS, it is **completely free**, and compared to e-mail, it does not end up in SPAM.

The table below allows to better understand why Push Notifications are more efficient than all other means of communication when it comes to sending a message to customers or prospects.

|  | Notification | SMS | E-mail | Fb / Insta |
| --- | --- | --- | --- | --- |
| Cost | Free​ | Paid​ | Free​ | Free​ |
| Deliverability | High​ | High​ | Low (SPAM) | Medium (drowned in the flow)​ |
| Audience | High​ | High​ | High​ | Low |

Compared to other means of communication, Push Notifications are **extremely effective**. As a fitness club manager, you should absolutely use them every time you have a message to send to your customers to **increase your chances of being read.**

# Best practices : When to use Push Notifications ?

Favouring Push Notifications does not mean excluding everything else: SMS, emails, your Facebook and Instagram pages also have their uses. It all depends on the information you want to convey. Let's go through the most common communication examples and explain which are the most relevant associated media.

|  | Notification | SMS | E-mail | Fb / Insta |
| --- | --- | --- | --- | --- |
| End of program, end of subscription, etc. | ✅✅ | ❌ | ❌ | ❌ |
| New | ✅ | ❌ | ❌ | ❌ |
| Event, animation | ✅ | ❌ | ❌ | ✅ |
| Unforeseen (e.g. course cancellation) | ✅ | ❌ | ❌ | ❌ |
| Commercial offer | ✅ | ✅ | ✅ | ✅ |
| Specific dates (Christmas, Valentine's Day, etc.) | ✅ | ❌ | ❌ | ✅ |
| Birthday | ✅ | ❌ | ❌ | ❌ |