> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://support.azeoo.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Create discount coupons (promo codes) on Stripe

**Why use discount coupons?**

Discount coupons allow you to offer your clients:

* One-off promotions (e.g. back-to-school, Black Friday, Christmas…)
* Loyalty discounts (e.g. -10% for your long-term subscribers)
* Limited-time offers (e.g. -25% during September only)

On Stripe, you have two ways to offer a discount to your clients :

1. **Create a promo code (the most commonly used solution ✅)**  
→ You create a code (e.g. RENTREE25) and your clients enter it themselves at checkout.  
→ Ideal for promotions shared widely (social media, newsletters, website…).
2. **Manually apply a discount to an invoice**  
→ You manually add a discount to a specific client directly in Stripe.  
→ Useful for an exceptional, one-time discount.

We will detail these two methods below.

📌 **Good to know:**

* A **discount coupon** = the rule you create (e.g. -25%, valid for 1 month).
* A **promo code** = the word your clients will enter to use that coupon (e.g. RENTREE25).

## 1. Create a promo code for your clients (the most commonly used method)

**Step 1 Create a discount coupon**

1. Log in to Stripe.
2. In the menu, go to **Products → Coupons → Create a coupon**.
3. Fill in the fields:

* **Name** (e.g. Back-to-school promo).
* **Type**: percentage (%) or fixed amount (€).
* **Value**: e.g. -25%.
* **Duration**: once, multiple months, or permanent.
* _(Optional)_ Limit the discount: expiration date, number of uses, eligible products.

[![](https://storage.crisp.chat/users/helpdesk/website/-/3/7/0/1/37018bb0599ef800/838a8d62-419e-4a50-9735-cbf4a7_1x85w59.png)](https://downloads.intercomcdn.com/i/o/emgoxqda/1728586436/8b0a684cd1a4712d1ba17003fd27/Capture%2Bd-E2-80-99e-CC-81cran%2B2025-09-16%2Ba-CC-80%2B11_47_27.png?expires=1769163300&signature=3506234203baffcaf99de27d3b610304601ec371ca9a9747431a212808dd8aad&req=dSclHsx2m4VcX%2FMW1HO4zeZmAqQvZxBTN4SMzY7%2F39ryMhA5YJJCBzvXZLOR%0A0DRpXqkKtsrfGw2Ilgw%3D%0A)

**Step 2 Create a promo code**

Once the coupon is created, open it and click on **Add a promo code**. (see screenshot below)

[![](https://storage.crisp.chat/users/helpdesk/website/-/c/f/d/a/cfda8cb8bc19e000/3ed0bd64-c2ad-4f23-a5b6-d011f9_1mvzj48.png)](https://downloads.intercomcdn.com/i/o/emgoxqda/1728588713/5b693c580e5ad4c7189618106cf1/Capture%2Bd-E2-80-99e-CC-81cran%2B2025-09-16%2Ba-CC-80%2B12_01_06.png?expires=1769163300&signature=7b9063232edad1c6823ff6f276e66aede0940e6755e421a06d4bf88873af8b21&req=dSclHsx2lYZeWvMW1HO4zSFYWUd0NXiUEgD5kipl78ye3b%2FlvruF1UNChGU1%0AplKo%0A)

2. Define the code your clients will need to enter (e.g. **RENTREE25**).
3. _(Optional)_ Add rules:

* **Expiration date** (e.g. end of September).
* **Maximum number of uses**.

**Step 3 Share the code with your clients**

You can share this code:

* On your social media
* In your newsletters
* On your website
* Or directly with your clients via WhatsApp, email, etc.

At checkout, your clients will see a **“Promo code”** field in the Stripe payment window. They just need to enter the code for the discount to be applied automatically.

## 2. Manually apply a discount coupon to an invoice or subscription

**Step 1 — Create a discount coupon**

Before you can apply a discount, you first need to create a coupon.

1. Log in to your Stripe account.
2. In the menu, go to **Products → Coupons → Create a coupon**.
3. Fill in the fields:

* **Name** (e.g. Special promo).
* **Type**: percentage (%) or fixed amount (€).
* **Value**: e.g. -25%.

**Duration**: choose _once_ if you want the discount to apply only to the next invoice.

[![](https://storage.crisp.chat/users/helpdesk/website/-/c/7/9/a/c79a0a609589b00/efa2a294-85d7-4e3a-85b5-3bf4f6_xvcjgs.png)](https://downloads.intercomcdn.com/i/o/emgoxqda/1728598819/f3825e4e1c39dbbc242e934edebc/Capture%2Bd-E2-80-99e-CC-81cran%2B2025-09-16%2Ba-CC-80%2B11_47_27.png?expires=1769163300&signature=786a34ffaee08213a742d424341e3d6fe55682369a4ce3ea76ac0186e8ebbf19&req=dSclHsx3lYleUPMW1HO4zbQLgYwQkk5RMR4fGduzGmboYn%2Brol9MrssRZqbp%0Az0gXzlpoBxnR1QwoEYA%3D%0A)

**Step 2 Create the invoice for your client**

1. In Stripe, go to **Customers** and open the profile of the client concerned.
2. Click on **Create → Invoice**.
3. Add the products or services you want to bill (e.g. personal training session).

[![](https://storage.crisp.chat/users/helpdesk/website/-/6/d/b/0/6db018d71b340400/89e201c5-c182-4f9f-8890-d6cdf4_13ji3jf.png)](https://downloads.intercomcdn.com/i/o/emgoxqda/1728600357/5cafc163ad07c7e03a9b74fe2eb6/Capture%2Bd-E2-80-99e-CC-81cran%2B2025-09-16%2Ba-CC-80%2B11_51_09.png?expires=1769163300&signature=88a00107bc959d1d4c6f475c19db7c99b0de52d5711819d26065e743f58a121b&req=dSclHs9%2BnYJaXvMW1HO4zZ6jASB7p%2BYbUNMEojYP4eXsGdmvfkoyyKEruHES%0AIVVMXL3lLQcBDDw2zNM%3D%0A)

**Step 3 Add the discount coupon to the invoice**

1. At the bottom of the invoice, click on **Add a coupon**.
2. Select the coupon you created in Step 1.
3. Check that the discount amount is applied correctly.

[![](https://storage.crisp.chat/users/helpdesk/website/-/a/0/f/6/a0f60e3e937fd800/d8cbe5a3-9d3f-4809-8801-f8c9c0_cjq9gh.png)](https://downloads.intercomcdn.com/i/o/emgoxqda/1728602957/1e530de07200be77730fecdb068b/Capture%2Bd-E2-80-99e-CC-81cran%2B2025-09-16%2Ba-CC-80%2B11_53_46.png?expires=1769163300&signature=6b2d6c6dc241c8d241d58eea9ee292cb49393abf1b2b67616b9b4ea3ed95ddfc&req=dSclHs9%2Bn4haXvMW1HO4zYgmuy3qR2vFMR5tDlxprbCKJsMwJ6NwoD%2FKbeTA%0AIdORwKL%2BwKEAZiZT8D0%3D%0A)

**Step 4 Send the invoice to your client**

* Review the summary (discount line + adjusted total amount).
* Click on **Send invoice**.
* Your client will receive the invoice with the discount already applied.

### Practical use cases for coaches / gyms

Here are some examples of how you might use discounts in your business:

* **Back-to-school offer**: -25% on all individual sessions during the month of September.  
→ Create a coupon “25% Back-to-school”, duration = 1 month, code = “RENTREE25”.
* **Loyalty**: -10% for 1-year subscribers.  
→ Create a permanent coupon, but limit its use to clients who have been subscribed for a certain time or through a targeted campaign.
* **Specific product offer**: discount on a premium plan or a special session.  
→ Restrict the coupon to this product in “Eligible products”.